In 1947, G. “Jim” Hasslocher opened a bicycle rental business at the front gate of Brackenridge Park. When summer arrived he started selling sliced, ice-cold watermelon next to his bike stand. It was here that he met his wife and lifetime business partner, Veva Ball.
Soon Jim started selling charcoal-broiled hamburgers at a stand which evolved into the first Frontier Drive-In. The popular drive-in was a favorite meeting place and became famous for its burgers, onion rings, milkshakes and carhops.
Jim’s aim was to provide his customers with the highest quality food at the lowest possible price. It was an original idea with a loyal following.
It is due to the loyalty of his customers that today the Hasslocher’s Frontier Enterprises operates Jim’s Restaurants in San Antonio and Austin, and The Magic Time Machine restaurants in San Antonio and Dallas — all offering the same great value and outstanding quality that was served at that first watermelon stand over 65 years ago.
Jim and the entire Frontier Enterprises family would like to thank you, our loyal customers, for allowing us to serve you for over 65 years.
It is OUR DESIRE to offer you excellent food and service at moderate prices. It is OUR PLEASURE to prepare delicious food and provide cheerful, friendly service. It is OUR HOPE for you to eat with joy and be of good heart for merry hearts live longer. And we give to you OUR THANKS… and invite you to please come again